Born to be free

Not to be farmed

Not to be hunted

Stop the cruelty

Lord Ashcroft believes that South Africa needs to halt captive-lion breeding that has resulted in thousands of lions being killed for the “bone trade” or as hunting trophies. He also believes that the UK Government should follow the lead of other countries, notably the US, in banning the importation of captive-lion trophies.

Watch: Lion Farming Exposed
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Latest News

Simba’s Sanctuary

Having been rescued by my undercover investigative team, Simba is now in his safe, spacious and permanent home.

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Rhino Rehab follow up

In December last year, I travelled to a secret location in South Africa to report on a unique project involving PTSD-suffering military veterans and orphaned baby rhinos. Here is my follow up report.

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Simba goes wild!

Joyous first photo of big cat rescued from farm raising lions for slaughter as Joanna Lumley, Sir David Jason and Liam Gallagher join fight against sick trade

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LION farming

Lord Ashcroft commissioned a year-long undercover operation involving ex Special Forces and security operatives to reveal the full horrors and illegal activities relating to captive-lion breeding.
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RHINO REHAB

In 2018, Lord Ashcroft sponsored the first “Footprints of Hope” programme organised by the Veterans for Wildlife charity.
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SAFEGUARDING WHALES

In 2007, Lord Ashcroft intervened to try to prevent the Japanese from overturning the ban on whale hunting.
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